Steve Daines, the Bozeman billionaire running for Congress (at least for now) in Montana, appears to be continuing his campaign to manipulate Google searches toward information he considers favorable, even though his tactics have already been exposed.
The most recent example? The so-called “Concerned Women for America” announced their endorsement of Steve Daines last November, but hilariously, something called “PR Media” — whatever that is — published this as a news release this weekend.
Google has acknowledged that by flooding the internet with references to the candidates and repeatedly cross-linking to specific articles and sites, it is possible to take advantage of Google’s formula and force those articles to the top of the list of search results. The tactic works especially well for complete unknowns like Daines.
It will be harder to manipulate results for searches of the name of a candidate who has already been widely covered in the news and widely discussed in the blogosphere, because so many links and so many pages already refer to that particular name. Search results on lesser-known candidates, with a smaller body of references and links, may be easier to change.