GOP candidate for State School Superintendent Sandy Welch has adopted a creative new strategy to come across as more friendly, hip, and fun.
A new photo depicts the candidate in a what looks like a saucy devil costume, complete with horns and a lacy top. The photo first appeared on the candidates Facebook page (left) and has since made an appearance in the television coverage of a recent education debate.
Here’s the video:
Until now, the Welch campaign has faced an uphill battle in many respects. First, the candidate is relatively unknown, having never held elective office. Second, Welch has come across as a little bit angry and negative in the past after dumping on Montana public school classrooms because she thought it would help her politically.
Those days are over. Image, as they say, is everything.
At this time, it is not clear with the saucy devil is a is a permanent addition to the campaign image or a special Halloween themed release. Kudos to Welch are in order for her creativity and willingness to think outside the box.