Here’s the ad spoof:
And here’s the Viagra commercial:
Hill’s ad is reminiscent of the retired insurance executive’s attempt to embarrass himself by riding a motorcycle into a Missoula hotel filled with blue hairs gathered for the GOP state convention. However, since the hotel does not allow people to ride motorcycles through its halls and ballrooms, Hill and the Montana GOP were prevented from suffering this humiliation.
By appearing on a motorcycle in the ad, Hill probably thought he would finally (if somewhat desperately) going to get a chance to make himself look hip and cool instead of aged–and perhaps win some younger voters.
But mimicking a Viagra ad will not work for this purpose. The Viagra ad is targeted at an older audience. It’s message to older men is that Viagra will make them feel young when they are not. And so, the only reaction Hill’s ad has inspired in young people is parody ads like this.