This morning the Progressive Change Campaign Committee (PCCC) has launched a new TV ad pressuring Max Baucus to support background checks for gun sales, something over 79% of Montanans support according to the post recent Montana-specific poll.
Starting tomorrow, the ad will run for a week in Montana, on broadcast and cable in the Helena, Missoula and Billings media markets. It will also run on cable in Washington, DC on MSNBC and CNN.
The PCCC’s initial expenditure is over $50,000 — and will increase with online fundraising from the group’s national membership–about one million members.
You can see the ad here:
The ad features Claire Kelly, a gun owner and grandmother from Stevensville, who is one of the of 23,000 gun owners supporting sensible gun reform at GunOwnersForReform.com
Lawmakers in the Senate have said background checks would come up for another vote this year, U.S. News’s Rebecca Metzler reports. After the Progressive Change Campaign Committee’s full-page newspaper ads ran in 20 papers across Montana this past week, the NRA announced a newspaper ad last Thursday specifically attacking the citizen’s group and defending Baucus. As Greg Sargent at the Washington Post writes, this ad “suggests the NRA may still believe Baucus is gettable as a vote for Manchin-Toomey.”
Here’s the transcript of the ad:
I’m a grandmother, a hunter and a gun owner.
I’ve been the victim of a home invasion.
I hid my girls in a closet, called for help, aimed my handgun at the door and waited.
Guns can protect us but we’re less safe with guns in the wrong hands.
79% of Montana voters support background checks.
So why did Senator Max Baucus vote against us?
Senator Baucus, now that you’re retiring, please put Montana first.