Another Republican blog in Montana has failed. Treasure State Politics has let its domain lapse, and its last entry had been in 2013. Early this year, a newly arrived right-wing blog called Montana Pundit also petered out. Others, such as the Havre Daily Corrector, What’s Right in Montana, MT Pundit and others which have faded into obscurity have tried and failed to provide meaningful content and attract readers and commenters.
I am not surprised that the GOP in Montana is having such difficulty. I’ve written before about the Romney-Obama face-off, and how Romney would struggle to use technology. I believe it goes to the heart of this matter.
Some time after I wrote this post, the New York Times wrote an in depth piece, months before the 2012 election, describing the contrast between the two field efforts: Obama’s field offices employed tablets and phones that field workers carried with them; Romney’s still used clipboards and pencils.
This same phenomenon is handicapping Montana conservatives in their effort to launch a blog. To blog successfully, one must have an audience that a) is at least marginally literate and b) can operate a computer c) have something to say worth reading.