One wonders what the Montana State Fund was thinking when they came up with a billboard campaign reminiscent of World War II-era concentration camps.
The Montana State Fund’s “Work Heals” billboard campaign is eerily similar to the “Work Liberates” or “Work Makes You Free” signs and slogans welcoming people to Auschwitz and a number of other concentration camps.
These were all slogans used to facilitate the psychological breakdown of camp prisoners. According to this photography website, the work was done by Partners Creative, who for some reason does not feature these billboards on their site. Perhaps the firm is more aware of the creepiness of the slogan than the people running the Montana State Fund.
The Montana State Fund is a strange hybrid between a public and a private corporation which sells workers compensation insurance. It appears to want all of the benefits of being a private corporation while asking the state of Montana to pay any of its bills or debts it doesn’t want to pay. Case in point: the head of the Montana State Fund earns a salary three times that of Montana’s Governor, as Montana State Sen. Jim Keane (D-Butte) points out.
You can see these billboards up around Helena. Tweet